Digital Signage market Figures
According to a report by MarketsandMarkets, the global digital signage market size was valued at $16.6 billion in 2020 and is projected to reach $27.8 billion by 2026, growing at a CAGR of 8.0% during the forecast period.
The report also highlights some key trends in the digital signage market, including:
Increased adoption of cloud-based digital signage solutions
Rising demand for digital signage in the retail industry
Growing use of digital signage for outdoor advertising and wayfinding
Technological advancements in digital signage hardware, such as the development of 4K and 8K displays
Increasing use of AI and analytics to personalize content and measure the effectiveness of digital signage campaigns
Overall, the digital signage market is expected to continue to grow in the coming years as businesses and organizations increasingly recognize the value of digital signage for engaging audiences and delivering targeted messaging.